Miguel Alcala has been running his own corporate catering business for the past 10 years in Los Angeles. When the COVID-19 pandemic disrupted the world four years ago, Alcala, like many others had to reinvent his business model. In this article we talk about Los Angeles Entrepreneur Just Launch a Game-Changing App, Transformed the Food Delivery Industry.
Struggling financially during lockdowns and restrictions Alcala turned to food delivery apps to make money as a driver. He soon realized the apps were profiting hugely while exploiting drivers and charging restaurants excessive fees. Alcala saw an opportunity to transform the broken food delivery app industry.
After four years of development Alcala has just launched TriYum – an app now in beta testing in Los Angeles. TriYum aim to revolutionize food delivery by fairly compensating drivers, supporting restaurants and prioritizing customers.
The Struggles of Food Delivery Apps
When Alcala first started delivering food, he was shocked at the low wages and long hours. “I remember making like $4 to $6 per hour and working 12 hours or more a day,” he recall. “Yet the apps themselves were making huge profits.”
He also witnessed the apps charging restaurants commission fees of 30% or more per order. “I knew there had to be a better way – a fairer food delivery app for everyone involved,” he says.
The launch of TriYum comes at an opportune moment. In February, food delivery drivers went on strike across the US and Canada demanding better pay and working condition. Restaurants in cities everywhere are also speaking out against major food delivery apps, calling their high fee unfair and a hindrance to their business.
Customers too are fed up with hidden charges and fees. The food delivery app industry is ripe for disruption.
How TriYum Is Transforming Food Delivery
TriYum aim to revolutionize food delivery apps with its innovative subscription based fee model. Instead of charging restaurant percentage-based fees per order, TriYum offers affordable tiered subscription plans.
For drivers, TriYum provide unlimited deliveries for less than $1 per day. There are no hidden charges or fees.
For customers, there is a flat $5.99 delivery fee per order. No surprise fee, service charges or small-print costs.
“Our app provides an ecosystem where everyone: customers, restaurants and drivers – gets a good deal,” explains Alcala.
Beta Testing and Future Expansion
Alcala has chosen Los Angeles diverse Palms Culver City area to beta test TriYum before expanding. “The area has a wide variety of restaurants and demographic, making it the perfect initial market,” he says.
Nearly 3,000 local restaurant have already expressed interest. Alcala is optimistic about TriYum future growth. “There are 30,000 restaurants in LA County alone, and 750,000 across the US. We hope to positively transform the $165 billion food delivery app industry.”
Solutions to Major Industry Problems
In addition to its innovative fee model, TriYum provides solutions to some of the food delivery industry biggest issues
Driver Exploitation: By providing drivers affordable unlimited deliveries, TriYum ensures drivers can earn a fair living without being exploited.
Restaurant Burden: With affordable subscription plans instead of high per-order fees, restaurants can partner with TriYum without harming their profits.
Customer Experience: From restaurant-accurate pricing to a flat delivery fee, customers get an honest, seamless ordering experience.
Lack of Loyalty: With fair fees, restaurants and drivers are likely to remain loyal partners with TriYum long-term.
Ownership of Data: As an independent start-up, TriYum does not exploit restaurants’ data the way big food delivery apps do.
The Game-Changing Impact
While still in beta testing phase, TriYum is already positioned to be a game-changing force in the food delivery app sector.
With a business model that finally aligns incentives and provides fairness to all stakeholders, TriYum could revolutionize an industry plagued by conflict and exploitation.
As the app scales, industry analysts expect a seismic impact. TriYum subscriber-based fees have the potential to set a new standard that pressures established apps to re-evaluate their own broken fee structures.
For Miguel Alcala, the launch of TriYum represents the culmination of four year of development to transform the flawed food delivery app industry into one that benefit everyone. For restaurants, drivers and customers alike, the app cannot scale soon enough. I sincerely hope you like reading this “Los Angeles Entrepreneur Just Launch a Game-Changing App, Transformed the Food Delivery Industry?” article.
Julio Figueroa is a seasoned chef with over 12 years of experience in fine dining. He holds a degree in Culinary Arts from Le Cordon Bleu and is passionate about culinary innovation. As the lead contributor to chefdecuisinelosangeles.com, Julio shares his expertise and unique recipes with food enthusiasts. Connect with him on Instagram for more culinary inspiration.